This review is going to be in-depth, and objective, as well as a little bit of subjective perspective. It will be ongoing, as I will continue to update periodically for the lifetime of the mattress. I'm doing this for the potential customers, because I would have appreciated If more reviews were more specific, and informative as opposed to just simple comments, hence the word review. I read a lot of Amazon reviews on multiple memory foam mattresses that Amazon had to offer, researched in store, and online prior to purchasing this Best Price Mattress. You spend a 1/3 your life sleeping, so I knew this was a VERY IMPORTANT investment, and wanted to make an informed decision. Also, my spending budget was under $1k, wasn't trying to spend up to $1k-4k on a Tempur-Pedic; plus the ones I tried in store weren't that magical anyways considering the price. I've read that memory foam mattresses tend to last 5 years on average depending you got a decent purchase. So if this lasted even 3 years that accounts to $100 a year, that would be awesome, who could afford not to make this type of investment.To give you an idea, I'm a male, 24 years of age, 5'8", 165 lbs, no major health issues, illness, or sickness just some occasional neck and back pains. I haven't slept well in more than 3 years now, having slept mostly on pillow top spring mattress, futons, and airbeds. I don't usually like taking pills or medicine, but have had to resort to taking Melatonin on occasion due to restlessness. I'm also a very light sleeper (have been for all my life). For instance, I need the room to be pitch dark, no loud, or sudden noises, so I use ear plugs.2/4/2014First off, I ordered this on Sunday, close to midnight, and received it on Tuesday, before noon; via Amazon Prime 2-day Shipping. Shipping was very quick, Amazon is usually very good about getting the product delivered on time, even a day earlier sometimes. Ups delivery man carried the 80 lbs box with the mattress up 3 flights of stairs with a smile. The box itself had minor blemishes as expected, but no major damage, or anything that would have damaged the contents containing the mattress. Inside the box was the mattress rolled up in a thin, transparent vacuumed sealed plastic, within a durable, semi-opaque, white outer plastic bag with a tie string, along with warranty, and instructions.Setup was easy enough for one person. The mattress began to expand immediately, when taking off the vacuum sealed plastic; and within 30 minutes it was already at 9 1/4"H. Ten hours later it has expanded to 9 3/4"H. Dimensions on the mattress are on point, fits on the queen bed frame perfectly. Directions say to allow for 48 hours of uninterrupted expansion for best results. I strongly do not recommend sleeping on the mattress during the allotted expansion time, doing so may have implications such as not fully expanding as per the instructions. I'm a little OCD, and cautious, so I'm allowing at least 72 hours for expansion to ensure quality from the very beginning of use. Most of the reviews said that it had a strong chemical odor, and they weren't lying it is quite strong, but not enough to give you a headache. It's been airing out for 10 hours, the chemical odor is still quite noticeable, and this is with a tall window open and the ceiling fan on high, but again this is to be expected. I took the mattress cover off, and will leave it off for the 72 hours to enable it to expand, and dissipate unhindered, also going to wash it to hopefully lessen, and mask the smell. The white removable cover is thin, lightweight, soft, smooth, surprisingly durable, and seems to be of decent quality; the detail design pattern looks to be little flowers of some sort. Underneath the removable white cover is some type of non-removable beige, mesh cover, not too sure what its purpose is, but if you really needed to you could cut it and remove it I guess. I lied on the bed for a couple minutes when it was initially expanding, and it felt really soft, plushy, not really firm, but supportive if that makes sense.I liked what I felt in the few minutes that I had with the mattress; we'll see if it can wow me in the long run though. My only con or gripe about the mattress thus far, would have to be the chemical odor, but again it was to be expected. A friend told me that they actually don't compress the bed until it's ordered, because if it were compressed for a long time and the chemical dried out, it'd probably stay compressed to a certain point. I'm assuming that the chemical helps to compress the foam as well as expand it, a sort of lubricant if you will. Let the chemical run its course, and dissipate, it was implemented for a reason.Additionally I bought a Sleep Innovations Cool Contour Memory Foam Pillow from Amazon coming tomorrow, which I'm eager to try, should go hand in hand with the bed. Also the frame Sleep Master Platform Metal Bed Frame/Mattress Foundation, Queen was from Amazon too, and arrived before the mattress conveniently; no complaints.I will update when I've slept on the mattress; possibly a video as well.